What Is XpoFairs? Introducing China Sourcing Show 2027

If you're a manufacturer or supplier looking to grow internationally, getting your products in front of the right buyers can be one of the biggest challenges.

You may have strong products, competitive manufacturing capabilities and years of experience.

But there is still one fundamental problem:

If the right buyers don't know your company exists, they can't become your customers.

This is the challenge XpoFairs was created to help solve.

What Exactly Is XpoFairs?

XpoFairs is a London-based online trade show company connecting suppliers with professional buyers across international markets.

Through our trade shows, we've built a network of more than 25,000 buyers across 44 countries, including retailers, distributors and other professional buyers searching for new products, brands and suppliers.

Our events include The Gift Fair UK, The Gift Fair USA and other specialist B2B trade shows serving different product categories and international markets.

But unlike a traditional exhibition, the XpoFairs experience happens online.

Suppliers can showcase their businesses and products digitally, while buyers can discover exhibitors, explore their ranges and connect with companies that are relevant to their sourcing needs.

An International Trade Show Without the International Travel

Physical trade shows remain an important part of international business.

But exhibiting overseas requires significant investment.

Flights, hotels, booth space, stand construction, shipping samples and sending members of your team overseas can all add to the cost.

And after all that preparation, the exhibition itself may only last a few days.

XpoFairs provides manufacturers with another route to international exposure.

Instead of travelling to every market you want to enter, you can present your company and products online to buyers across multiple countries.

And because the events run for much longer than a traditional physical exhibition, supplier discovery isn't limited to a few days on a trade show floor.

It's Not Just About Being Seen by More Buyers

Visibility alone isn't necessarily valuable.

What matters is relevance.

A toy manufacturer doesn't simply need thousands of people to see its products. It needs retailers, distributors and other buyers who actually source toys.

A gift manufacturer needs buyers operating within relevant gift and lifestyle categories.

A homeware supplier needs buyers whose businesses and product ranges make them potential customers.

That's why the objective isn't simply to put products online.

It's to help suppliers become discoverable by the right types of professional buyers.

When a buyer finds a relevant company, they can explore its products and information and connect directly with the exhibitor to begin a conversation.

Why Did We Create China Sourcing Show?

Through our international events, we've seen significant interest in sourcing from China.

Retailers, brands, distributors and other professional buyers are continually looking for new products, manufacturing partners and sourcing opportunities.

At the same time, there are thousands of Chinese manufacturers producing products that could be relevant to those businesses.

The challenge is bringing the two sides together.

That is why we're launching China Sourcing Show 2027, taking place online from 1 March to 2 June 2027.

The show will focus on three core sectors:

Gifts. Toys. Homeware.

Its purpose is straightforward: connect Chinese manufacturers with international buyers looking for new products and suppliers.

What Does China Sourcing Show Offer Chinese Manufacturers?

For manufacturers, the show creates another route into international markets without requiring the cost and logistics associated with exhibiting overseas.

You can showcase your products and business to international buyers while remaining in China.

There are no flights to arrange.

No hotels.

No physical stand to construct.

And no need to ship an entire product range overseas simply to exhibit it.

Instead, your company has an online presence that buyers can explore remotely throughout the show.

When a buyer sees something relevant, they can connect with you and start a conversation directly.

Reaching Buyers Beyond the Trade Show Floor

Perhaps most importantly, China Sourcing Show isn't intended to replace physical exhibitions.

Many buyers still value seeing products in person, meeting suppliers face-to-face and visiting factories.

But the sourcing journey increasingly begins before those meetings happen.

A buyer can discover your company online, understand your product range, research your business and start a conversation remotely.

If there is a potential fit, that relationship can then progress through samples, video meetings, physical exhibitions, factory visits or commercial discussions.

The objective is to create another opportunity for the right buyer to discover you.

The Buyer Network Is Already There

One of the key differences behind China Sourcing Show is that XpoFairs isn't beginning by building an event and then looking for an audience.

Through our existing shows and international activities, we've already developed a network of more than 25,000 buyers across 44 countries.

China Sourcing Show allows us to bring more Chinese manufacturers and products into that international ecosystem.

For a supplier, that means the opportunity to present your business to buyers in markets that might otherwise require significant time and investment to reach individually.

Great Products Need to Be Discovered

Chinese manufacturers already produce an enormous range of products for international markets.

The opportunity isn't always about changing the product.

Sometimes, it's about changing how and where that product gets discovered.

China Sourcing Show is designed to help manufacturers showcase their businesses, communicate what makes them relevant and start conversations with international buyers in a more accessible way.

You may already have the products.

You may already have the manufacturing capabilities.

You may already have the export experience.

Our role is to help more of the right buyers discover you.

Find Out Which Buyers Could Be Relevant to Your Business

If you're a Chinese manufacturer producing gifts, toys or homeware and would like to explore opportunities in the UK, Europe, the US and other international markets, we'd be happy to show you how China Sourcing Show works.

Apply for a Booth at China Sourcing Show 2027 at events@xpofairs.com